Cyclism;
serenity, acceptance, courage
Fatpigeon is founded and driven from passion. What better way to motivate that than via our own life stories? Cyclism is Nol his life story which we produced in partnership with Ridley and in collaboration with Cycling in Flanders. Loek his story will follow in summer.
Our shared mission: motivate people to just go out there.
- Global press releases.
- Three month campaign: Spring Classics X Cyclism
- Four live documentary screenings
- YouTube trailer (Docu premiere 28 April)
Fatpigeon for you
To help National and Regional tourism boards, brands in the cycling industry and gravel events better understand our ‘Adventure as a service’ we present the Iceland project.
- Inspirational and license free media for Visit Iceland, Ridley, BBB, Continental, FFWD, Komoot
- 130.000 printed magazines: Bicycling.com, MotorPresse.de, GravelUnion.cc
- Public route collection on Komoot
- YouTube film and 450.000 views on Instagram
Fatpigeon for Ridley and Apidura
Via regular contact and active networking we learn about upcoming projects. When we heard of Ridley’s upcoming global bike release we pitched an empowering bike branding adventure. We produced the campaign and shared about the bike and our experience while racing the Gran Guanche (700km, 14.000m, 5 islands, 4 days).
- Timed with the global release
- A week of content creations and sharing
- Almost zero effort required from Ridley Bikes
- Social shares over dozens of channels
- 2 landscape video’s + 3 portrait videos + 150 photo’s
- Timeless Youtube video & magazine articles
Fatpigeon with BreakAway for Visit Sweden
This mix always works. A local event with international aspirations calls us, we share our strategy to onboard the regional tourism board and together we do better than separate. 1+1=3
- Media team build around client wishes
- International awareness via Cross Media Marketing
- Media to market six 2023 events
- Event costs partly covered by region
Fatpigeon with Boost for Go Turkiye
Similar to the Sweden/Finland/Kenya/USA strategy. Event organizer Boost has international aspirations and reaches out via Instagram chats. We share our strategy to onboard the regional tourism board and together we do better than separate. Again: 1+1=3
- 5 production days
- 1 destination video, 1 road video, 1 gravel video
- According to event Branding Guide Lines
- Media to market region and events in 2023/2024
Fatpigeon with Cycle Travel
Whether a client likes to ‘live like a pro’ or gravel solo to Mt. Ventoux every organizer needs bookings and every destination visitor routes. With Cycle Travel we’ve developed content clusters in Uganda, France, Spain and Finland
- Route making, riding and improving
- Ride and hospitality photography & videography
- Social media activation campaigns
- Several online & print magazine articles
Partners
