Event Adventure crossing 5 countries



Onderwerp Event Adventure
Gepubliceerd op

November 2, 2022


The Ride is world famous in The Netherlands. From the Stelvio (IT) to the Cauberg (NL), with cycling friends or solo in eight beautiful stages, over 1,300 km and 20,000 hm. The Ride Gravel is its less famous but certainly not less spectacular gravel brother.

The question

Analysis learned that both The Ride events earn their returning participants because of ‘the experience’. We were asked to capture that experience.

Our solution

Following several strategy and storyboarding videocalls with the organiser and the event partners we advised to:

Organizer Carlo van Nistelrooy in a Podcast after the event: “The guys from Fatpigeon did a tremendous job, to see them riding, filming, droning and editing while the rest is suffering on the bike, absolute experts in what they do.”

Thanks and happy to have helped Carlo!

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